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Ideal Properties Group Branding

New branding for Ideal Properties Group, a leading real estate firm specializing in premier Brownstone Brooklyn neighborhoods along with Williamsburg, Gowanus, and many other sought after locations throughout the borough. With offices in Cobble Hill, Gowanus, Park Slope and Williamsburg, and a staff of over 100 highly trained real estate brokers and salespeople, Ideal Properties is rapidly expanding across Brooklyn. The firm was founded in 2007 b Aleksandra Scepanovic and Erik Serras, who identified a need to build a technologically innovative infrastructure for sales and rentals in key Brooklyn neighborhoods. Ideal Properties possesses more accurate and relevant data on sales and rentals in Brooklyn than any other company. The firm’s experienced staff has the inside track to the borough’s many unique and diverse neighborhoods, from the most desirable buildings to cutting-edge restaurants, bars, culture and nightlife. For more information on Ideal Properties, visit www.idealpropertiesgroup.com.

Ideal's Old Image

Ideal's Old Image

The image above is a view of Ideal Properties Group's old website. Their colors were green and black and their look was very outdated. They wanted a cleaner, more elegant look that would go along their Brooklyn style. Their slogan is: "Brooklyn Born and Bred".

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Williamsburg's Office

Williamsburg's Office

I designed the interior of the office and the Brooklyn Born and Bred was used as graphics on the walls and reception.

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New Branding

New Branding

A new look was created for the company, including letterheads, envelopes, forms, business cards, window ads, postcards, and more.

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Website

Website

New website's homepage and listing's page.

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Snapchat Geofilters

Snapchat Geofilters

On-demand geo-filters for Snapchat app.